The branding project for the interactive water exhibit at the Maritime Aquarium in Connecticut was a comprehensive effort to create a strong and effective identity for the exhibit. The project went through multiple iterations to ensure that the branding accurately reflected the exhibit's theme and purpose, which aimed to educate visitors about the importance of water conservation, the process of water filtration to ensure optimal conditions for aquarium residents, and the creatures that inhabit our oceans and waterways.

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Despite the best efforts of the project team, the branding project was never completed due to internal politics at the aquarium.

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